Equipment

The next generation of Titleist’s AVX golf ball is designed to fly faster and longer, with increased short game spin, for golfers who prioritise distance and extremely soft feel. First introduced in 2018, following a four-month testing process, AVX was developed as a performance alternative to sit alongside Titleist’s Pro V1 and Pro V1x models
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Mizuno has announced the launch of its new ST200 Series of metal woods which go on sale next month. The ST200 series of drivers and fairway woods has been created through a collaboration between Mizuno’s Japanese and US R&D teams – the first in the brand’s history of wood design – to capitalise on the
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Skechers GO GOLF’s footwear collection for 2020 combines award-winning Skechers Performance technologies and exciting new designs to help golfers play and look their best whenever they step onto the golf course. The GO GOLF collection boasts innovative designs for men and women influenced by the players who wear them. As with past launches, the 2020
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Callaway has redesigned its Chrome Soft and Chrome Soft X balls to promote more speed and distance, while maintaining the feel and spin characteristics that both balls are renowned for. “We’ve reinvented Tour ball performance again with our new Chrome Soft and Chrome Soft X,” said Dr Alan Hocknell, Callaway SVP of R&D. “Redesigning both
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TR20 driver Honma Golf is introducing an all-new Tour Release product line for golfers looking for premium performance matched with uncompromising craftsmanship. Available for fitting in February and at retail in March, the TR20 line – which is already in the bag of Honma staff player Justin Rose – currently includes two drivers and two sets of
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Wilson has added Velociticor technology to its new Duo Soft+ golf ball that replaces the original DX2 Softversion – making it the world’s softest and longest, 35 compression two-piece golf ball on the market. The new technology within the Duo Soft+incorporates advanced materials to extract and amplify every ounce of power from a player’s swing
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Odyssey Golf has announced the launch of its new Stroke Lab Triple Track putter range, and the addition of new models to its Stroke Lab Black putter line. Stroke Lab Triple Track Odyssey’s new Stroke Lab Triple Track putter range features five models which have been designed to work in conjunction with Callaway’s Triple Track balls
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Stenson will be wearing a hybrid shoe from Ecco Golf’s 2020 range ECCO GOLF has announced the signing of Ryder Cup star and major champion Henrik Stenson as a brand ambassador. The 43-year-old Swede has put pen-to-paper on a multi-year agreement with the Danish shoe brand and will compete around the world wearing Ecco Golf’s
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Titleist has unveiled details of its new T100•S irons, which join the line up of T Series irons for 2020. Available for fittings from March 12, and in store from March 27, the all-new T100•S irons are a fully-forged player’s iron that plays stronger to produce greater distance. Modelled after the tour-refined design of the Titleist T100 irons
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Titleist has unveiled new designs and colour options for its Tour Soft and Velocity golf balls for the 2020 season. TITLEIST TOUR SOFT First launched in 2018, the updated Titleist Tour Soft features new material and process technologies to deliver the best performance in its category – offering a superior combination of soft compression feel,
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The performance capabilities of Callaway Golf’s new range of Mavrik drivers, fairway woods, hybrids and irons has been enhanced by the use of an advanced supercomputer that enabled the company’s R&D team to use artificial intelligence and machine learning to design wide-ranging features and technologies that have been incorporated across the entire line-up. Dr Alan
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TaylorMade Golf has released details of its all-new SIM Max and SIM Max OS irons ahead their February 7 release date. Featuring the company’s tried and tested Speed Bridge technology and the all-new ECHO Damping System, both models promise to offer ‘explosive distance, enhanced sound and forged-like feel’. Speed Bridge technology features in both the
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FootJoy has launched a new golf shoe that combines technologies that feature in three of its Tour-proven models – the Tour-S, DNA and Fury – and amplifies them with the latest performance technologies and materials to achieve the most feature-laden performance shoe in the company’s history. Already put into play on tour by brand ambassadors
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Srixon has unveiled the third generation of its Q-STAR TOUR golf ball, which goes on sale in February. The all-new Q-Star Tour, which is available in white and yellow, boasts a new softer Fastlayer core, which offers a gradual transition from soft inner core to firm outer edge. The core is the largest in the
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A urethane insert that flexes at impact is featured lower on the face Wilson Golf is hoping to build on the success of its D7 range with the launch the D7 Forged irons, which combine the distance, looks and feel of a pure players iron to create a set with genuine Tour-level appeal. The brand’s
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TaylorMade Golf has launched a brand new range of SIM drivers, fairway woods and hybrids. SIM DRIVERS With an asymmetric sole design and enhanced Inertia Generator, SIM drivers rely on geometry to unlock the next frontier of performance. A series of shape-inspired innovations work in unison to improve forgiveness while also increasing aerodynamics and clubhead
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Wilson Golf has completely re-designed its short-game offering with the introduction of the precision-milled Wilson Staff Model wedges in six lofts, plus a new Wilson Staff Model Hi Toe version in two lofts. Designed in collaboration with its Tour players, Wilson Staff Model wedges provide golfers with a delicate soft touch for increased feel around
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Srixon Sports Europe has unveiled two new equipment ranges – XXIO Eleven and XXIO X – which go on sale in the UK and Ireland from February. Marketed under the tagline ‘Experience the Difference’, the new ranges both feature XXIO’s new Weight Plus technology, which, according to the company, ‘helps produce a more consistent and
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