Titleist launches TS1 driver for ‘moderate’ swing speed players


Titleist has unveiled a new addition to its TS driver range that is specifically aimed at golfers with moderate swing speeds looking to add more distance to their long game.

Available for custom fittings from June 28 – and on sale from July 26 – the new TS1 driver offers the technologies developed through the Titleist’s ‘Speed Project’ in a lightweight 275g design.

The weighting of TS1 has been strategically trimmed to maximise launch and distance at moderate swing speeds, while maintaining the precision fitting capabilities of Titleist’s SureFit Hosel and a high MOI for stability and forgiveness.

“There are so many golfers that can benefit from the performance of TS1,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “For seniors, women, juniors – really anyone who is the moderate swing speed player – TS1 is an absolute powerhouse. You can swing as smooth and easy as you want and the ball just takes off. The distance just feels effortless.”

“With our four new TS models – TS1, TS2, TS3 and TS4 – we know that any golfer who walks into a fitting can find a Titleist driver that will max out their speed and performance,” Talge added.

From clubhead to grip, 460cc TS1 has been engineered and weighted to deliver maximum launch and distance at moderate swing speeds. The 275g overall weight is 45g lighter than the TS2, with an 8g lighter head weight heling to generate faster clubhead speeds. Ultra-lightweight stock shafts – Fujikura Air Speeder and MCA Fubuki MV (Max Velocity) – weigh in at 40g and 45g (L flex: 35g and 39g), respectively, delivering high launch for effortless distance, while a 32g Golf Pride Tour Velvet 360 Lite grip is 20g lighter than the standard model (undersize model is 26g, 18g lighter than standard undersize).

“TS1 is designed for golfers who have a driver swing speed of approximately 85mph and below, and are averaging about 220 yards or less off the tee,” said Stephanie Luttrell, Director of Metalwoods Development. “By bringing our TS technology into this extremely lightweight configuration and adding a slight draw bias, we’ve been able to produce dramatic benefits for this group of players.

“Anytime you can give someone more clubhead speed potential, the ability for them to generate ball speed is there. What separates TS1 from other competitive lightweight products is that we haven’t had to make sacrifices, particularly with MOI and adjustability,” Luttrell said. “Everything about TS1 – from the technology package to the tour-inspired look, sound and feel – makes this a TS driver and delivers on the promise of Titleist Speed.”

The Titleist TS1 driver will be available in lofts of 9.5 (RH), 10.5 (RH/LH), 12.5 (RH). SRP £499.

To find your nearest Titleist fitting event, or book a free fitting, visit www.titleist.co.uk/fitting/golf-club-fitting

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