adidas unveils street-inspired apparel range

Equipment

adidas Golf’s new limited-edition Collection Zero apparel range takes its inspiration from high street fashion trends while incorporating the best performance materials for golf.

Designed in collaboration with teams across the adidas network, Collection Zero intertwines golf and streetwear through lifestyle silhouettes that speak to the traditions of the adidas brand. It aims to break down preconceived perceptions of golf fashion by introducing versatile, stylish and street-inspired pieces that incorporate the best performance materials.

“Golfers today expect to find apparel that provides them with everything they would need on the course – stretch, lightweight, moisture-wicking fabrics, and protection from the sun – but they also expect to find unique elements of style and versatility within those pieces,” said Dylan Moore, senior creative director, adidas Golf.

“We wanted to give them that, so we looked to our DNA as a brand for inspiration and met with designers from other categories to get additional insights. The end result was this unique capsule that had the perfect blend of golf with sport and street culture.”

The limited collection features a crew sweatshirt (£59.95), jacket (£74.95), Jacquard polo (£54.95), stripe polo (£44.95), Dobby (£54.95) and woven (£59.95) shorts, and Dobby pant (£69.95).

Collection Zero is available at adidas.com and at select retailers worldwide.

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